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CASE STUDY —

FMCG Retailer

Enhancing AI Competitive Intelligence for FMCG Retailer Brand

FMCG retailers use AI-driven pricing intelligence to track competitor prices in real time, improve product mapping accuracy, and optimize marketplace pricing to boost revenue and stay competitive.

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Business Challenge

FMCG retailers struggled with constantly changing competitor pricing, regional variances, and SKU duplication across marketplaces. Manual monitoring led to pricing gaps, revenue loss, and poor visibility into product positioning. Inaccurate mappings and delayed insights limited their ability to react in real time, highlighting the need for a robust market intelligence platform.

Key Requirements

To stay competitive, retailers needed a scalable and automated price intelligence tool capable of tracking thousands of SKUs in real time. The system had to provide granular insights on pricing trends, promotions, product availability, and content compliance. In addition, accurate mapping through product matching software and rapid reporting were critical for internal teams.

Real-time competitor tracking and price monitoring
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High-accuracy product matching at scale using AI-powered product mapping
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Dynamic pricing for FMCG with recommendations and alerts

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Solution

PriceIntelGuru implemented an AI-powered competitive intelligence platform designed specifically for FMCG product dynamics. The solution automated multi-channel tracking and provided visibility into competitor assortments, pricing trends, and promotions. By integrating structured insights directly into their workflow, FMCG retailers accelerated decision-making and improved FMCG pricing optimization outcomes.

Real-time competitor price monitoring and alerts
AI-based product matching with 98%+ accuracy
Automated tracking of promotions, discounts, and stock availability
Dynamic pricing recommendations across channels
Centralized reporting and dashboard access
Integration with internal pricing and catalog management systems

Results

After implementing PriceIntelGuru, FMCG retailer saw rapid improvements in pricing efficiency, product mapping, and revenue optimization. Automated tracking eliminated manual workloads and enabled responsive decision-making across all sales channels. Key performance metrics showed measurable growth and operational gains.